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Scorched Ice Inc. selects P4 Sports Agency as Agency of Record
July 1, 2020

(Calgary, AB, Canada) P4 Sports Agency CEO Jonathan Molina announced today that the agency has been selected by Scorched Ice Inc to be their Agency of Record. “This is an incredible opportunity for P4 Sports to drive a new brand into the marketplace into the hands of consumers” commented Molina. “ The agency went through a rigorous request for proposal process in which we presented our concepts and ideas along with our historical work to Scorched Ice Inc. ultimately being selected for the project.”

The 12 month project will begin with a myriad of branding necessities including both work for the parent company and the Scorched Ice Inc products. Because of existing nondisclosure agreements discussion on what those products may be will be outlined in later news releases.

About P4 Sports Agency

Athletes are evolving, but the sports management industry is not adapting. Moving forward, we are no longer providing athlete representation services and are completely focusing our efforts on fulfilling the need for purposeful sports marketing for brands and athletes across all sports. As modern media and sports evolve, the line between sports entertainment and professional athletes is becoming less clear. Modern day athletes are in a position where it is equally as crucial to maximize their branding, partnerships, and post-career strategies, as it is to focus on their playing career. It is our vision to provide professional athletes and brands with the services to maximize their platform, vision, and opportunity.

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