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P4 Sports Agency

Sports Marketing: The Importance of Athlete Branding

After hours spent training and pushing yourself to be the best athlete that you can be, you have signed your first professional contract. You’re officially a professional athlete, and are getting paid to do what many have only dreamed of. You have earned the spotlight...

CHAPTER 2: The World of Sports Marketing Has Changed

It started with the desire to integrate a passion for sports, business, and helping people realize their full potential. Eight years later, after becoming NHLPA and NFLPA certified in the business of athlete representation, we realized there is a need for change....